owner
September 1, 2015
Brand Awareness
Brand awareness is a crucial part to anyone’s business; a person’s ability to enter a store and purchase an item or engage an employee’s service is primarily based on their brand knowledge.
This goes hand-in-hand with good customer service and facilitating a positive experience for any person that engages with your business. People like to engage with companies they can trust and/or identify with.
Brand awareness is the process of creating your business’s image and reputation which people will be able to identify and remember in the course of making a decision as to whether to engage your services or products. It is the foundation of any business as it brings in customers and encourages them to return in the future. It’s pretty simple – if a person has a positive experience with a brand, they’re more likely to use the brand again.
A study in 2000 done by Emma Macdonald and Byron Sharp1proves that “brand awareness is an important choice tactic for consumers facing a new decision task” and that “subjects who are aware of one brand in a choice set tend to sample fewer other brands”.2 This study successfully demonstrates that brand awareness is “a dominant choice tactic” for consumers.3
How Claims can Facilitate this Brand Awareness/Protection
But how does Jays Claims help to protect your company’s brand?
Jays Claims Management understands how important brand awareness is to a company, and we strive to maintain and protect it at all costs during the process of a claim. We pride ourselves on our recognition of brand importance and protection, and one way this is done is by navigating customer interactions.
Brand awareness and company reputation is a key consideration in processing any claim, and Jays Claims will always advise your company with this issue in mind.
The above article is intended for information purposes only and is not intended as legal advice. If you have any issues in relation to your debt recovery we recommend that you seek legal advice.
1 Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product: A Replication, Emma K. Macdonald and Byron M. Sharp – 2000 – Journal of Business Research Vol.48.
2 Ibid.
3 Ibid.
